ST. LOUIS, Mo. (First Alert 4) - Diamond Sports Group LLC and FanDuel Group announced an agreement today on a broad, long-term commercial partnership that would rebrand Bally Sports as ‘FanDuel Sports Network.’
According to a release, the partnership between Diamond and FanDuel will go into effect on October 21.
The newly formed partnership includes:
- Exclusive right to name Diamond’s 16 regional sports networks (“RSNs”) and Diamond’s digital offerings, including the direct to consumer (“DTC”) product, as FanDuel Sports Network;
- linear and digital media placement and integration opportunities across all live NBA, NHL and MLB games on FanDuel Sports Network;
- shared commitment to explore a unified DTC app experience with the ability to syndicate FanDuel TV programming across FanDuel Sports Network, including studio programming like “Up & Adams,” “Run It Back” and FanDuel TV’s live rights programming;
- FanDuel to have reseller designation for Diamond’s DTC product; and additional economic and equity elements.
“Collaborating with FanDuel provides a tremendous pathway for Diamond to elevate the fan experience and deepen the incremental value we provide for our team, league and distribution partners,” David Preschlack, CEO of Diamond, stated. “This partnership reinforces opportunities to further strengthen the close connection our RSNs have with local fans, including enhancing our DTC offering for a growing digital audience. In the meantime, having finalized agreements with the NBA, NHL and our key distributors, we remain focused on moving our business forward and driving value for our team partners and our stakeholders.”
On October 21, the following Bally Sports RSNs will officially be renamed under the FanDuel Sports Network brand: FanDuel Sports Network Detroit, FanDuel Sports Network Florida, FanDuel Sports Network Great Lakes, FanDuel Sports Network Kansas City, FanDuel Sports Network Indiana, FanDuel Sports Network Midwest, FanDuel Sports Network North, FanDuel Sports Network Ohio, FanDuel Sports Network Oklahoma, FanDuel Sports Network SoCal, FanDuel Sports Network South, FanDuel Sports Network Southeast, FanDuel Sports Network Southwest, FanDuel Sports Network Sun, FanDuel Sports Network West, and FanDuel Sports Network Wisconsin.
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“Partnering with Diamond provides us an opportunity to put the FanDuel brand at the intersection of the nation’s largest group of regional sports networks,” said Mike Raffensperger, President, Sports, FanDuel. “A large cohort of FanDuel customers are devoted RSN viewers and this agreement allows us to further cement the FanDuel brand with sports fans and provides a unique vehicle to reward our users.”
Financial details of the agreement were not disclosed.
Additional information regarding Diamond’s Chapter 11 cases, including court filings and information about the claims process are available at https://cases.ra.kroll.com/DSG.
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