NASHVILLE, Tenn. (WSMV) - The Super Bowl is coming to Music City.
Fans will have to kick off their boots and don their jerseys when the Super Bowl comes to Nashville in 2030. NFL owners made the location for Super Bowl LXIV official with a vote during their Spring League Meeting on Tuesday.
“It will be the biggest event ever,” said Deana Ivey, president and CEO of the Nashville Convention & Visitors Corp. “We’ve never hosted anything of this magnitude.”
It will be the first time Nashville — and Tennessee — have ever hosted the largest annual American sporting event. So WSMV4 has everything you need to know.
Opens in new windowWhen will it happen?
Nashville is scheduled to host the Super Bowl at Nissan Stadium in 2030. But when exactly will it be?
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The exact date of the Super Bowl has yet to be announced, but the game is always held on a Sunday, and in the last decade, it’s been in the first two weeks of February.
In the early 2000s, it was hosted annually in the first week of February, and before that, it was hosted sometime in January.
It’s likely the Super Bowl will be on February 3 or 10, the first two Sundays of the month in 2030.
Here’s what we know about the other upcoming Super Bowls:
Why Nashville?
Close proximity to downtown attractions
Nashville will boast a brand-new enclosed stadium just blocks from downtown venues, restaurants and a growing hospitality and entertainment sphere.
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“Major event organizers are drawn to Nashville’s compact downtown campus, where the stadium sits within walking distance of Music City Center, Bridgestone Arena, music venues, the entertainment district, museums and attractions, restaurants and hotels,” a press release on the announcement said.
By 2030, the Nashville Convention and Visitors Corp said the greater Nashville market is expected to have about 658 hotels and at least 80,000 hotel rooms in operation.
“The city’s ready,” said Deana Ivey, President and CEO of the Nashville Convention & Visitors Corp.
A newly-renovated $2.2 billion Nissan Stadium
Nashville’s hometown NFL team, the Tennessee Titans, are expected to be playing in their new state-of-the-art stadium by 2027.
The new stadium, first announced in 2022, is being built with the goal of attracting events like the Super Bowl. It’s a mission the state, city and Titans all bought into — literally.
The Titans invested $940 million into the stadium’s $2.2 billion price tag, and they are also covering any cost overruns. The state paid $500 million, and Metro Nashville Sports Authority pitched in $760 million in bonds.
That money is going toward making a 2.1 million square foot space that “will be second to none.”
“You can say goodbye to the ‘nosebleed seats’ — they don’t exist here. This stadium offers the closest viewing experience of any NFL stadium with seats that are 38% closer to the field than the current Nissan Stadium," the Nissan Stadium website says.
It will also be the NFL’s first “just walkout” stadium thanks to a partnership between Amazon and the Titans. In an effort to expedite the concessions process, fans will be able to simply walk into vending areas, pick up the food and drinks they want, and leave.
Burke Nihill, president and CEO of the Tennessee Titans, called the achievement “a really big deal.”
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“I think people coming to the Super Bowl are going to experience something really remarkable in the stadium, in terms of that Southern hospitality and the character and charm,” Nihill said. “...That’s what makes Nashville so special is its unique flair, it’s unique charm. And so we will build something ultimately that is uniquely Nashville.”
What economic impact will the Super Bowl have?
The Nashville Convention and Visitors Corp said the Super Bowl is “not just a football game,” but “a large-scale business, tourism, and media product.” It’s the single-most watched annual event nationwide, with more than 127 million viewers of this year’s game alone.
And that revenue doesn’t just benefit the NFL.
California projected to make nearly $500 million from 2027 Super Bowl
“It will mean just an incredible opportunity for us to elevate the city as a global destination,” Ivey said. “...The exposure that we will get as a city, the marketing value that we will get as a city, it’s monumental.”
California officials project that the 2027 Super Bowl will bring more than $477 million to the Los Angeles area. When the Golden State hosted the Super Bowl last year, the NFL’s biggest game reportedly brought the Bay Area 5,000 jobs and about 90,000 visitors.
Booming hospitality industry to benefit
Nashville’s hospitality industry will reap many of the benefits. The Corp said that Music City, which currently has more than 500 hotels and more than 61,000 hotel rooms in operation, will have even more by the time Super Bowl LXIV comes around.
Even after the game’s over, Ivey said, the impact will continue.
“As soon as, you know, the clock hits zero, the game is over, but the city of Nashville is still in the spotlight,” she said. “... We’ll benefit from it for years down the road. Look at what the draft did for us. I mean, it elevated us as a destination.”
A look back at the boost from the 2019 NFL draft
In 2019, the NFL draft generated a record $224 million economic impact, according to the Titans. It was historic for Music City, and a 79% leap from the $125 million the draft made in 2018.
The event also generated $133 million in direct spending for Nashville, according to the Titans. The NFL and the Nashville Convention & Visitors Corp said that was a 79% increase from the previous year’s draft in Dallas, showing the impact Music City had on the event.
“The NFL Draft in Nashville outperformed even our lofty expectations and set the bar for future NFL events,” Peter O’Reilly, NFL Executive Vice President, Club Business and League Events, told the Titans at the time.
That’s a lot of people. How will the city and stadium manage security?
Long-term planning
Planning for a Super Bowl takes a long time. California Gov. Gavin Newsom’s office reported spending 18 months preparing, and said it produced “a sophisticated network of resources” along the way that included:
- real-time intelligence sharing
- coordinated emergency response teams
- advanced traffic management
- on-the-ground public safety support extending from the stadium gates to transit hubs and community events across the region.
Federal protections from the ground, sea and sky
And that planning goes beyond even state agencies, including federal protection from the ground, seas and skies.
“Large-scale events like the Super Bowl require a whole-of-government approach. Local, state, and federal partners are aligned — sharing information, planning in advance, and deploying resources where they are needed most," a press release from Newsom’s Office of Emergency Services said.
The Federal Aviation Administration released a 6-day safety plan for the bowl’s host city, Santa Clara, in February. It included special air traffic procedures, guides to manage heavy air traffic and security provisions.
The U.S. Coast Guard also held a briefing on their precautions ahead of the game. Their plans included efforts from Coast Guard boat operators, Coast Guard Pacific Strike Team and counter unmanned aerial systems operators.
Local agencies band together to prepare
Agencies across the Bay Area collaborated to bolster safety ahead of hosting of the event.
One measure they took was urging residents and visitors to sign up for the local emergency text alert systems.
“With thousands of residents and visitors expected in Santa Clara for Super Bowl LX, staying informed is one of the simplest and most effective ways people can help keep themselves and others safe,” said Santa Clara Police Chief Cory Morgan. “By signing up for local emergency alerts, community members can receive real-time information about traffic changes, weather or public safety updates that may affect their plans. These alerts help us communicate quickly and ensure everyone can enjoy Super Bowl week safely.”
The alerts were set up to focus on three major areas in the region.
Safety at the stadium
Safety is always a priority at the NFL’s biggest game of the year.
When San Francisco hosted the game earlier this year, Levi’s Stadium announced that security screening in and around the facility would be “significantly heightened.” Those measures included limiting the size and type of bags allowed in the stadium and expanding a list of prohibited items, including, but not limited to, alcohol, banners or signs, beverage containers, video recording devices, drones and weapons, per NFL policy.
“It will be a massive security undertaking and the NFL drives that,” Ivey said. “We will, of course, partner with them from the police perspective and the [Office of Emergency Management]. ...We’ll have an entire security plan, of course.”
The specific security measures for the 2030 Super Bowl have not yet been announced, but similar to Levi’s Stadium, Nissan Stadium also has restrictions on bags and will also be adhering to NFL policy.
How will traffic be handled?
The Bay Area Host Committee created a website to help fans and tourists plan their trip to the city for the Super Bowl.
There were multiple stages of road and infrastructure closures across the region to accommodate the influx of travelers for the game, specifically around Levi’s Stadium in Santa Clara and Moscone Center in San Francisco.
Nashville is likely to adopt a similar approach.
“We’re used to hosting these big events,” Ivey told WSMV4. “Fourth of July, think about that — that’s about 345,000 people com[ing] downtown and we manage the traffic.“
Some of Nashville’s “best practices” for handling major events include coordinating street closures and alternate routes, managing parking, implementing navigation information along roadways and ensuring that there are affordable, accessible and easy-to-use transportation modes available, such as busses and shuttles.
“We will have a strategic plan for this entire thing,” Ivey said. “The NFL does a great job. They will plan for the next four years to make sure the traffic plan is sufficient.”
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